2024年嶺南師范學院三二分(fen)段專升本(ben)《網店運(yun)營》考試大綱已公(gong)布(bu)，大綱介紹了課(ke)程目標、考試內(nei)容及(ji)要(yao)求等內(nei)容，推薦(jian)使用教材為《網店運(yun)營實(shi)務》人民郵(you)政(zheng)出(chu)版社(she)，宋衛(wei)徐海林主(zhu)編。

《網店運營》考核大綱

一、適用對象

電子商務專業學生

二、推薦使用教材

《網店運營實(shi)務》人民(min)郵政出版社，宋衛徐(xu)海(hai)林主編

三、課程性質

《網店(dian)(dian)(dian)運(yun)營(ying)》是電(dian)子(zi)商(shang)務專業核心(xin)課(ke)程(cheng)(cheng)之(zhi)一，本課(ke)程(cheng)(cheng)基(ji)(ji)于網店(dian)(dian)(dian)的(de)運(yun)營(ying)工(gong)作過程(cheng)(cheng)設(she)(she)計(ji)，從(cong)店(dian)(dian)(dian)鋪(pu)(pu)規劃、店(dian)(dian)(dian)鋪(pu)(pu)開(kai)設(she)(she)、店(dian)(dian)(dian)鋪(pu)(pu)運(yun)營(ying)、數據(ju)分(fen)析(xi)的(de)流(liu)(liu)程(cheng)(cheng)設(she)(she)計(ji)教(jiao)學內容，該課(ke)程(cheng)(cheng)的(de)學習強調(diao)實踐化(hua)，所有(you)教(jiao)學項目基(ji)(ji)于淘寶網、京東商(shang)城、唯品會(hui)等(deng)主流(liu)(liu)電(dian)子(zi)商(shang)務平(ping)臺的(de)實際操(cao)作展開(kai)。因此，該課(ke)程(cheng)(cheng)對于提(ti)升電(dian)子(zi)商(shang)務學生在主流(liu)(liu)電(dian)商(shang)平(ping)臺上(shang)進行網店(dian)(dian)(dian)運(yun)營(ying)等(deng)實際工(gong)作技能有(you)著極為重要的(de)意義。

四、課程目標

1.通過(guo)本(ben)課程的學習，掌握(wo)網(wang)(wang)(wang)上(shang)開(kai)店(dian)(dian)(dian)(dian)的商品選(xuan)擇(ze)策(ce)略，目標客戶定位；掌握(wo)網(wang)(wang)(wang)上(shang)開(kai)店(dian)(dian)(dian)(dian)的基(ji)本(ben)流(liu)程；掌握(wo)店(dian)(dian)(dian)(dian)鋪(pu)(pu)裝修(xiu)的基(ji)本(ben)技巧；掌握(wo)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)推廣的方(fang)法；掌握(wo)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)客服的主要(yao)方(fang)法；掌握(wo)網(wang)(wang)(wang)店(dian)(dian)(dian)(dian)物流(liu)解決辦法；掌握(wo)數據(ju)分析方(fang)法。能(neng)(neng)(neng)進(jin)(jin)行相關行業市場調(diao)研(yan)以(yi)及做好店(dian)(dian)(dian)(dian)鋪(pu)(pu)定位；能(neng)(neng)(neng)在不同(tong)電(dian)商平(ping)臺上(shang)成功(gong)開(kai)設店(dian)(dian)(dian)(dian)鋪(pu)(pu)；能(neng)(neng)(neng)完成店(dian)(dian)(dian)(dian)鋪(pu)(pu)裝修(xiu)；能(neng)(neng)(neng)對網(wang)(wang)(wang)上(shang)店(dian)(dian)(dian)(dian)鋪(pu)(pu)進(jin)(jin)行推廣以(yi)及日常運行管(guan)理；能(neng)(neng)(neng)進(jin)(jin)行數據(ju)分析以(yi)驅動店(dian)(dian)(dian)(dian)鋪(pu)(pu)進(jin)(jin)一步(bu)發展。

2.培(pei)養(yang)(yang)(yang)學(xue)生(sheng)(sheng)的創業意(yi)識；培(pei)養(yang)(yang)(yang)創新思維和靈活(huo)運用知(zhi)識的能(neng)(neng)力；培(pei)養(yang)(yang)(yang)具(ju)有(you)(you)團(tuan)隊協作(zuo)精神；培(pei)養(yang)(yang)(yang)具(ju)有(you)(you)認真、自主學(xue)習(xi)的能(neng)(neng)力；培(pei)養(yang)(yang)(yang)分(fen)析問(wen)題、解決問(wen)題的能(neng)(neng)力；培(pei)養(yang)(yang)(yang)具(ju)有(you)(you)良好的職業素(su)(su)養(yang)(yang)(yang)和勤(qin)奮工作(zuo)的基(ji)本素(su)(su)質；培(pei)養(yang)(yang)(yang)學(xue)生(sheng)(sheng)的計劃意(yi)識，有(you)(you)明(ming)確的目標規(gui)劃；不斷(duan)提升(sheng)專業核心技能(neng)(neng)和職業核心能(neng)(neng)力培(pei)養(yang)(yang)(yang)互(hu)聯網思維能(neng)(neng)力，培(pei)養(yang)(yang)(yang)專業能(neng)(neng)力強、知(zhi)識水平高、素(su)(su)質優秀(xiu)的網店運營儲備人才(cai)。

五、考試內容及要求

1.教(jiao)學(xue)內容的選(xuan)取依據

課程(cheng)(cheng)內容的取舍和(he)內容排序參考網店開設與運(yun)營(ying)工(gong)作(zuo)流(liu)(liu)程(cheng)(cheng)，按流(liu)(liu)程(cheng)(cheng)組(zu)織教(jiao)(jiao)學內容，引導(dao)學生進(jin)行網店運(yun)營(ying)工(gong)作(zuo)，建立專業(ye)的興趣和(he)自(zi)信心。以學生職業(ye)能(neng)力培養為重點(dian)，根(gen)據企業(ye)對(dui)電(dian)子商(shang)務運(yun)營(ying)人(ren)才(cai)的崗位任務所需要的知(zhi)識、能(neng)力和(he)素質要求合理(li)挑選教(jiao)(jiao)學內容。

2.考試內容范圍與要求