劍(jian)橋雅思15Test3雅思寫作(zuo)Task2真題及參(can)考范文(2) 關于(yu)這個(ge)問(wen)題下面小編就來為(wei)各個(ge)考生解答(da)下。

3劍橋雅思15Test3雅思寫作Task2參考范文二

By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

在一些人看來(lai)，廣告(gao)如商業一樣古老。只要有(you)一種(zhong)產(chan)品(pin)不是我們生活(huo)的(de)必需品(pin)，就(jiu)會(hui)有(you)某種(zhong)廣告(gao)試圖說服人們去購(gou)買。然而，有(you)人認為，無處(chu)不在的(de)廣告(gao)實則(ze)降(jiang)低了(le)人們購(gou)買的(de)欲望。

把廣(guang)告視為一門科(ke)學非常重要，因為廣(guang)告依靠(kao)心理學理論來迎合我們的(de)(de)內在欲(yu)望，從(cong)而試圖改變我們的(de)(de)消(xiao)費習慣(guan)。事實(shi)上(shang)(shang)，在上(shang)(shang)世紀五六十年代(dai)，美國廣(guang)告業的(de)(de)黃金時(shi)期正是(shi)我們在研究人類(lei)心理學上(shang)(shang)取得(de)突破的(de)(de)時(shi)刻(ke)。直至今日，仍然(ran)有廣(guang)告能(neng)有效地(di)利用我們內在的(de)(de)心理沖動。例如(ru)，耐克和(he)阿迪達(da)斯等公司(si)滿足了(le)我們的(de)(de)愿望，即(ji)在體能(neng)達(da)到頂峰(feng)時(shi)表(biao)現(xian)出色，并與競(jing)爭(zheng)對(dui)手一較(jiao)高下。因此，他(ta)們請的(de)(de)運動員做廣(guang)告代(dai)言人。其他(ta)公司(si)也迎合了(le)我們想要與眾不同的(de)(de)心理，從(cong)蘋(pin)果(guo)(guo)公司(si)的(de)(de)廣(guang)告語“think different”中就可以(yi)看出這一點。因此，盡管蘋(pin)果(guo)(guo)產(chan)品(pin)(pin)(pin)的(de)(de)內部組件與同類(lei)產(chan)品(pin)(pin)(pin)相同，甚(shen)至是(shi)更(geng)差，仍有許多人購買蘋(pin)果(guo)(guo)產(chan)品(pin)(pin)(pin)。

廣(guang)告(gao)(gao)有(you)(you)可(ke)能在市場(chang)上(shang)過度泛濫。只要在網上(shang)瀏覽一(yi)(yi)會(hui)兒(er)，就(jiu)會(hui)發(fa)(fa)現(xian)(xian)有(you)(you)源(yuan)源(yuan)不斷的(de)(de)廣(guang)告(gao)(gao)出現(xian)(xian)在每個(ge)網站(zhan)的(de)(de)空(kong)白處(chu)和視(shi)頻之間的(de)(de)空(kong)隙里。其中(zhong)大部分(fen)廣(guang)告(gao)(gao)幾乎都融(rong)入(ru)到(dao)背景中(zhong)被(bei)忽(hu)略了。即使是最精煉、最幽默的(de)(de)廣(guang)告(gao)(gao)也(ye)常(chang)常(chang)會(hui)在幾分(fen)鐘內被(bei)遺忘(wang)，而(er)觀(guan)眾發(fa)(fa)現(xian)(xian)廣(guang)告(gao)(gao)時，往(wang)往(wang)會(hui)跳(tiao)過廣(guang)告(gao)(gao)，無論廣(guang)告(gao)(gao)所宣傳的(de)(de)產品或服務有(you)(you)多好。有(you)(you)些(xie)廣(guang)告(gao)(gao)甚至試圖利用(yong)這(zhe)一(yi)(yi)現(xian)(xian)象的(de)(de)優勢，在前(qian)幾秒(miao)中(zhong)，以一(yi)(yi)種“元”意識開(kai)場(chang)，主(zhu)持人會(hui)說一(yi)(yi)些(xie)類似于“是的(de)(de)，這(zhe)是一(yi)(yi)個(ge)廣(guang)告(gao)(gao)，我想說服你····..”這(zhe)樣(yang)的(de)(de)話。即便是這(zhe)樣(yang)，用(yong)十次(ci)后也(ye)會(hui)過時。

我的(de)觀點是(shi)，廣(guang)告(gao)(gao)(gao)就像熵（熱力(li)學(xue)函數）：廣(guang)告(gao)(gao)(gao)最終(zhong)會達(da)(da)(da)到一(yi)種“熱死(si)亡”狀態，此(ci)時它們不(bu)再具有任何說服(fu)力(li)。重復做(zuo)同(tong)樣的(de)廣(guang)告(gao)(gao)(gao)、傳達(da)(da)(da)同(tong)樣的(de)信息，這并(bing)不(bu)能吸引人們的(de)眼球。從廣(guang)告(gao)(gao)(gao)的(de)內(nei)容和風格(ge)來(lai)看(kan)，目前(qian)廣(guang)告(gao)(gao)(gao)的(de)說服(fu)力(li)已經達(da)(da)(da)到了頂峰。然而，人類的(de)創造力(li)永無止境，這一(yi)事實可能會在某種程度上解(jie)決這一(yi)問題。隨著社會、文化(hua)的(de)變化(hua)，廣(guang)告(gao)(gao)(gao)總是(shi)會有不(bu)同(tong)的(de)說服(fu)技(ji)巧或相關方法來(lai)吸引我們的(de)注意力(li)。

由于篇幅的問題，以上只是一部分，更(geng)多內容請繼(ji)續(xu)關注我們(men)中國教育在線外語頻道(dao)。

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